What it does · Understand · Agenda and topics
Agenda and topics: what people talk about when they talk about you
Nexo groups your mentions into the issues shaping the conversation —the ones you declared and the ones it sees emerging next to you— and ranks them by what needs attention, not by volume.
The problemA hundred loose mentions aren't an agenda: they don't tell you which topic is growing, which is fading or which one has happened to you before.
A radar's agenda, ranked by attention
Water outage on the main line
The heat hasn't dropped since early morning. Outrage leads, with 11 of the 31.
−71
2027 rates
More volume than the outage and a much milder number: what there's most of is concern, and concern doesn't take a position.
−28
Sanitation works in the north
Support leads, especially in outlets outside the capital.
+45
Complaint from the business association
Nexo suggests it: you adopt it and it becomes yours, or you dismiss it and it doesn't come back. The bar is dimmed because the number isn't published yet.
not enough volume
to score
An issue is born at 6 mentions —it's already a conversation— but the number isn't published until 25: with a smaller sample it isn't data, it's chance, and we'd rather say so than show you a number that doesn't hold up. Illustrative example: the organization and the issues are made up.
Your radar's issues, in order
Ranked by attention
Heat decays on its own: forty mentions from three hours ago outrank one from five minutes ago.
“Has this happened to us before?”
Every time an issue caught fire is saved, and you mark your press release on the curve to see what happened next.
Declared and suggested
Nexo suggests issues it sees next to you; you adopt them or dismiss them. It captures nothing until you decide.
Topics that don't name you
You add “blackout” or “rates” and the story comes in even if it doesn't mention you.
The topic map
Your radar's topics on a map: each circle is a topic —sector, general or new—, its size is how much it was talked about, and the lines connect topics that appear together. You choose the date window and Nexo reads it to you in a few sentences, with the news story that backs each one.
Illustrative example: the topics and figures are made up.
See it working with your own radar
In a short call we set up your radar and show you what was said about your organization this week. No commitment.