What it does · Find out · Social media
Instagram, TikTok and X, from accounts you choose
Nexo follows the accounts you choose —your spokespeople, the journalists and key voices on your topic— and brings in only the posts that talk about your radar, with the same criteria as a press story.
The problemListening to an entire network means listening to millions of accounts; what drives your conversation comes from just a few.
Instagram · an account from the panel · 19:40
Video about the water outage on the main line
Posterconcern
Their audience · 39 comments with sentiment−72
The post doesn't take a position; the comments do: outrage leads.
Illustrative example: the organization, the outlets and the events are made up.
What it brings from each network
Your spokespeople on X
Everything your people post goes into the radar. If they delete the post, so does Nexo.
Your panel of key voices
Journalists, politicians and influencers on X, Instagram and TikTok, filtered like the press.
The pulse of the audience
The sentiment of the comments, separate from the post's tone, with a summary of their arguments.
What the media picked up
Whether what your people posted made it to the press and radio: verbatim, paraphrased or just mentioned.
On TikTok it uses the video's transcript; on Instagram, the post text and what's readable on screen. No facial recognition. Every post comes with a risk signal calculated with a fixed rule. Social media, X for spokespeople and Impact are added depending on the plan, and how often accounts are read depends on the plan.
See it working with your own radar
In a short call we set up your radar and show you what was said about your organization this week. No commitment.