What it does · Find out · Crisis alerts
Crisis and opportunity alerts, with what to do
Nexo compares every day of your radar with what's normal for it. When the conversation breaks its usual course, it tells you whether it's a crisis or an opportunity, what you should do and which quote it's based on.
The problemA spike in mentions isn't always a crisis: a wire story repeated in eight outlets is a single story, and the serious stuff sometimes starts without naming you.
Crisisrespond
Water outage on the main line
“…more than two thousand homes are still without service due to the break in the main line, the board confirmed…”
Radio Litoral · min 12:40
Illustrative example: the organization, the outlets and the events are made up.
How it decides what to alert you about
Against your radar's normal
Volume, how much is hostile, how many outlets pick it up, how fast, and whether there's a second wave, compared with your own baseline.
Stories, not articles
The same piece of news copied across eight sites counts as one event, not eight.
Crisis: respond, contain or monitor
Every alert says what the situation calls for, with the quote that backs it up.
Opportunity: amplify, step in or capitalize
When people speak well of you with unusual reach, when your sector is on the agenda and you're not in it, or when a competitor is in trouble.
You choose what interrupts you —by relevance, tone, priority outlet or headline—, how it reaches you —email or WhatsApp— and whether it's instant or as a digest. Nexo detects the deviation when it happens: it doesn't predict the future. Stepping in and capitalizing require you to set up your sector's topics and your competitors.
This is what an opportunity looks like
Opportunityamplify
Sanitation works in the north
“…residents in the north of the department pointed out that the works are moving ahead of schedule…”
Portal Vega Alta · 18:05
Illustrative example: the organization, the outlets and the events are made up.
See it working with your own radar
In a short call we set up your radar and show you what was said about your organization this week. No commitment.