What it does · Understand · Sentiment and reputation
Sentiment and reputation: how they treat you, and who
Nexo classifies every mention into thirteen ways of talking about someone —from contempt to loyalty— and counts only the ones directed at you. Every number opens into the mentions that make it up.
The problem“Negative” doesn't tell you what to do: mockery and outrage aren't answered the same way, and anger at someone else that happens to name you isn't yours.
The sentiment scale
The two striped ones —concern and hope— are on the scale but not in the number: they look to the future and don't take a position on you. The net is how much of what was said falls on each side, from −100 to +100, and each bar below is that split, with zero always in the middle.
What it measures, and how
Thirteen ways, not three
It separates mockery from outrage and support from enthusiasm. Every classification comes with the passage that backs it up, and you can correct it.
Only what's directed at you
Hostility toward a third party that happens to name you is shown separately and doesn't count toward your number.
What the source says and what people reply
The sentiment of what was published and, separately, that of the audience's comments. See social media →
The tail, next to the number
The net is weighted by volume, so the worst and best topics sit right beside it: an average that hides the tail is where crises get lost.
With fewer than 25 classified mentions the number appears dimmed: with a small sample it isn't data. It measures what's said in the media and in the accounts you follow; it isn't a poll and doesn't measure voting intention.
See it working with your own radar
In a short call we set up your radar and show you what was said about your organization this week. No commitment.